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SMB Marketing Webinar | 101: Community Partnerships & Micro-Influencers

February 24, 2026 1:00 PM - 2:00 PM (PST)

Description


SMB Marketing Webinar | 101: Community Partnerships & Micro-Influencers

Event Date: Monday, February 24, 2026
Event Time: 1:00 PM - 2:00 PM

DESCRIPTION

Join GSBA, in partnership with Badolato Consulting, for a free webinar designed to help small and mid-sized businesses prepare for and benefit from FIFA World Cup 2026™. As Seattle prepares to host matches and welcome international visitors, local businesses have a unique opportunity to increase visibility, build community connections, and drive long-term growth.

This session will provide practical, actionable strategies that businesses can implement now to maximize the World Cup's impact on their operations. Whether you run a restaurant, retail shop, professional services firm, or community-focused business, this webinar will help you turn increased attention and foot traffic into lasting customer relationships and revenue opportunities.

What You'll Learn:

Understanding the FIFA 2026 Opportunity

  • How increased international attention and visitor traffic creates opportunities for local businesses
  • The timeline for World Cup preparations and when to launch your marketing efforts

Building Strategic Community Partnerships

  • Creating win-win collaborations with neighboring businesses
  • Developing co-marketing initiatives that amplify reach without increasing costs
  • Planning joint events and activations that attract World Cup visitors
  • Leveraging business districts and neighborhood associations for collective impact

Working with Micro-Influencers

  • Identifying local micro-influencers who align with your brand values
  • Building authentic partnerships with content creators in your community
  • Structuring collaborations that deliver measurable results
  • Using influencer content across multiple marketing channels

Turning Short-Term Buzz into Long-Term Exposure

  • Building media relationships and securing PR coverage
  • Creating shareable moments that extend your reach beyond June 2026
  • Measuring success and ROI from your FIFA 2026 initiatives

Who This Webinar Is For:

This session is ideal for GSBA members and Seattle-area small business owners who want to:

  • Increase visibility and foot traffic during the FIFA World Cup 2026
  • Build partnerships with other local businesses and community organizations
  • Develop cost-effective marketing strategies that maximize impact
  • Create lasting customer relationships beyond the tournament
  • Position their business as part of Seattle's welcoming community

No prior marketing experience necessary. This webinar focuses on practical business development strategies that any SMB can implement.

Speakers

Michael Badolato

Michael Badolato

Founder & Principal, Badolato Consulting

Michael Badolato is the founder and principal of Badolato Consulting, a strategic marketing and communications agency specializing in helping small and mid-sized businesses develop authentic community partnerships.

Michael is a GSBA member and active participant in Seattle's small business community.

Contact: michael@badolatoconsulting.com


Alexander Goodman

Alexander Goodman

Marketing Strategist, Badolato Consulting

Alex Goodman is a marketing strategist at Badolato Consulting with expertise in digital marketing, influencer partnerships, and community engagement strategies.

Alex brings a data-driven approach to marketing strategy while emphasizing the importance of genuine relationships and community impact.

Contact: alex@badolatoconsulting.com


Molly Blaisdell

Molly Blaisdell

PR Strategist & Consultant, Badolato Consulting

Molly Blaisdell has 25 years of experience in tourism and lifestyle PR.

She’s won numerous awards and is involved with the Society of American Travel Writers.

Badolato Consulting Logo

About Badolato Consulting:
Badolato Consulting is a strategic marketing and communications firm that helps small and mid-sized businesses develop sustainable competitive advantages through community partnerships, strategic positioning, and creative marketing execution. Founded by Michael Badolato, the firm specializes in helping SMBs implement marketing strategies that deliver measurable results without requiring enterprise-level budgets.

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Contact Information

Name: Shane Smith
Email: shanes@thegsba.org
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