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Demystifying AI and providing a safe space for marketing and insights professionals to explore and learn how to use it while keeping your expertise in the lead. Led with passion by Z Johnson, combining 20+ years of experience in customer insights with a love of teaching and learning.
Does the thought of learning how to use AI intimidate you? Does it feel like everyone else is using AI except for you?
MRXplorer is here to you demystify the tech and help you learn how to best use this technology while keeping you in the driver's seat.
With 20+ years in the insights industry, from survey writing to building international teams, Z Johnson understands the unique needs insights professionals have when it comes to using AI, such as accurate data analysis and reporting, participant privacy, and data security. She has received praise for her AI for Market Research Beginners course taught through the Insights Career Network. Students have called her course "very applicable directly to the insights professional" while also calling her teaching style "empathetic and patient." One student even gave the class "7 stars out of 5!"
Z is also known for her ability to see under the surface and understand underlying issues businesses have, then applying a systems thinking approach to build lasting solutions that:
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Co-authored an article featured on the cover of Quirk's Magazine; speaker at TMRE; roundtable discussion lead for IIeX West 2026; head of Learning and Research for Insights Career Network