MRXplorer

About

Founded by a 20+ year veteran in consumer insights, M R Xplorer enables organizations to learn about customers themselves, using experience from working with Fortune 500s and boutique agencies.

With a 20+ year history as a customer insights professional, I have worked with midsize companies and Fortune 50 companies as a brand-side insights leader, a tech supplier, and a service supplier to brands. 

Today, I'm helping tech leaders in the insights space identify what to prioritize for their product development and gaps in their marketing messaging to help them grow their customer base. I use a three-step process to do this.

1. I talk to a handful of potential customers that meet their ideal customer profile.

2. I walk through their sales process as a potential customer myself.

3. I assess their tools using my proven 5-pillar tech assessment.

Teams get a report that identifies where their marketing messaging can be strengthened and where they can prioritize product roadmaps to grow their customer base.

At the same time, I'm building a library of tech assessments to help buyers learn what tools will work for them, while also working with companies to help them later integrate those tools into their businesses. Taking a people-first approach, I help teams uncover the hidden barriers to tech adoption that others miss: cultural barriers, unspoken worries of being replaced, and even unaddressed project overwhelm that keeps teams from having the time to learn new tech and adopt a new way of working. 

So whether you're building tech or you're buying tech, MRXplorer can help.