PSBJ Morning Insights: Mastering the Art of Business Planning

Thursday, November 6, 2025 (8:00 AM - 10:30 AM) (PST)

Description


Join Western Governors University Business School and the Puget Sound Business Journal for an insightful breakfast event dedicated to the art of crafting a successful business plan. Keynote speaker Dr. Mitsu Frazier, Senior Vice President at the WGU Business School, will delve into the critical role that a comprehensive business plan plays in achieving business goals and securing investment. 


Following the keynote, a panel of experienced professionals will share actionable advice and best practices for developing a business plan that stands out, ensures long-term sustainability, and adapts to a competitive market. Whether you're starting a new venture or refining an existing one, this event offers invaluable guidance for all entrepreneurs.


Event Agenda
8:00 a.m. - Check-in and Networking

8:35 a.m. - Welcome Remarks

  • Don Baker, Market President & Publisher, Puget Sound Business Journal

8:40 a.m. - Keynote | The Importance of Business Plans

  • Dr. Mitsu Frazier, Senior Vice President, WGU School of Business

9:05 a.m. - Panel Discussion | Strategic Roadmap: Mastering the Art of Business Planning
Our panel of experienced professionals will share actionable advice and best practices for developing a business plan that stands out, ensures long-term sustainability, and adapts to a competitive market. Whether you're starting a new venture or refining an existing one, this panel will offer invaluable guidance for all entrepreneurs.  

  • Matt Austin, Principal, Career Choice Program Development, Amazon
  • Derek Casebolt, Director of Sales - West Region, T-Mobile
  • Casey Clark, Vice President, WGU School of Business
  • Jessica Crain, Co-Founder & COO, Mindful Therapy Group/Mindful Support Services
  • Moderated by Joshua Sines, Vice President, WGU School of Business

10:15 a.m. - Wrap-up and Networking

10:30 a.m. - Event Ends


CLICK HERE TO REGISTER

Pricing

$20 (Includes Breakfast)

Sheraton Grand Seattle
1400 6th Ave
Seattle, WA 98101 United States

Sheraton Grand Seattle | Metropolitan Ballroom

Event Contact
Blaine Streske
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Thursday, November 6, 2025 (8:00 AM - 10:30 AM) (PST)
Categories
Community Event
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