About

About Beguiled

Feels on wheels
As Seattle's original romance bookstore dedicated to the genre of love our mission is to offer a carefully curated selection of swoony, inclusive, and spicy titles that cater to every heart's desire in a whimsical shopping atmosphere because life can always use a little more delight. 

We started Beguiled doing pop-up events in Dec '24 and after five months of renovations, launched our mobile booktique trailer over Valentine's weekend 2025 by Ashley Adair (Foster School of Business alum, MBA ’21). Raised on a steady diet of dukes, vampires, and cowboys (with a few of her grandma’s Harlequins snuck in when no one was looking), Ashley brings a deep reader’s intuition to every book we stock.