Description

You know when an NA beverage works. But can you explain why in a way that helps someone else decide whether it is right for them? 

VATS+S™ is a live, 60-minute working session for anyone who reviews, recommends, serves, sells, writes about, teaches, or creates non-alcoholic beverages. 

Reserve Your Seat

Bring one NA beverage and a glass. Together, we will use VATS+S™—Visual, Aromatic, Taste, Sensation, and Significance—to turn your tasting into a clear, useful evaluation. 

You will leave with: 

• A completed VATS+S™ evaluation of the beverage you bring 
• A repeatable structure for future reviews, menu descriptions, product stories, recommendations, client conversations, and guest experiences 
• Clearer language for explaining what a drink is like, who it may be for, and why it matters 
• A practical way to separate observation from personal preference 

This is not a passive lecture or a list of tasting notes. 

It is a live working session built around a framework you can use every time you need to communicate about an NA beverage. 

Reserve Your Seat

Date: Monday, September 21, 2026

Time: 2:00 p.m. ET / 1:00 p.m. CT / 12:00 p.m. MT / 11:00 a.m. PT

Cost: $50 

Reserve Your Seat

Live, 60 minutes

Bring an NA beverage & glass

25 seats

Learn more.