About

Founded by a 20+ year veteran in consumer insights, M R Xplorer enables organizations to learn about customers themselves, using experience from working with Fortune 500s and boutique agencies.

Do you have marketing tech sitting on the shelf, collecting dust?

I've helped Fortune 500 companies solve exactly this problem - and now I'm bringing that expertise to mid-market teams.

My track record: I led a 90-person team at Microsoft through digital transformation (yes, including getting executives to actually show up for workshops). I worked with Reckitt's global market research team to build processes that got everyone using the same tools, following the same plans. I've taught PhD scientists why market research matters - and how to actually use it.

Now I'm helping mid-market marketing and market research leaders do the same thing: find the right tools AND get their teams to actually use them.

Here's why tech adoption fails: companies focus on just ONE piece - buying the tool, or updating the process, or training the team. But all three have to work together:

→ The Tech has to fit your actual use cases, not just look good in a demo
→ The Processes have to integrate the tool into daily workflows, not bolt it on as an afterthought
→ The People have to understand why, when, and how to use it - because surprise tech doesn't create engaged users

I specialize in market research technology, but my approach works across your marketing stack. I look at all three elements - tech, processes, and people - because that's how you actually get ROI from your investments instead of explaining to your CFO why you're paying for another unused license.

Bottom line: I know people. I know tech. I know processes. And I know how to pull them together so you stop having awkward conversations about wasted budget and start showing results.